It is important, in order for any program to access high viewing figures, to consider when it will be shown on television. This will sometimes be dependent on the target audience, however because soap operas have a large target audience, this doesn't restrict when it can be shown. Therefore, the best time to have a soap opera trailer aired on television is at peak viewing times, such as recently, in between The X-Factor, Strictly Come Dancing, Doctor Who and Merlin - Saturday night television. By airing the trailer at these times the maximum possible people will see the trailer which will, ideally, generate a large figure of people tuning in to watch the soap after the trailer for it captured their attention.
Mainly though, I have noticed soap opera trailers on television around and after 7 o'clock. I have even noticed soap trailers around the times of pre-existing soap operas on television, such as Coronation Street and Eastenders, which is very advantageous as these soaps already have a large fanbase and by positioning a trailer close to these programs, you would be targeting that soap-loving niche audience who would hopefully watch the new soap also.
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