Evaluation: What have you learnt from your audience feedback?

We got our audience feedback through first-hand viewings of our trailer; where we invited members of our target audience (16-60 years) to watch it and by uploading it to social networking sites; Facebook and Twitter.  We received interesting and unbiased feedback through Twitter, as our 'followers', of whom we do not know in person, commented truthfully, thoughtfully and with a judgemental eye.  We found feedback from Facebook was not as reliable as 'friends' would say nice comments so as not to hurt our feelings, even after telling them to be brutally honest!

Audience feedback is so important to us as it depends on this that, if we were to air this soap opera on television, it would become either a success or a flop.  By listening to our audience and what they want to see, we are reducing the risk of our soap not being successful as we know they will continue to watch the soap as it is tailored to them, so stands more of a chance of doing well.  Obviously, if we didn't change elements of our production, it wouldn't do so well if it was aired as the viewer would switch it off if they didn't like it.